CRM – A Balancing Act

Last night since the Giants were losing, I switched to watch Diners, Drive Ins and Dives. I love watching the concoctions local restaurateurs come up with and am always impressed with their ingenuity in comfort food creation.

While part of me would love to devour some of the gastric creations, the other, more rational half of me says, “Wow, that’s great but it’s too much of a good thing.”

It’s a fine line isn’t it? The rare times I’ve gone out to fancy restaurants, there have been times where I’ve felt that I wanted to hit the drive-thru after because I’m still a little hungry from the small discrete portions I’ve paid an exorbitant amount for.

On the other hand, if I was able to finish some of the plates on Diners, Drive Ins and Dives, I’d feel like a bear who had enough fat stored up to hibernate for the winter.

Same goes with CRMs and Email marketing programs – I touched on this last blog, but I’ve worked with some CRMs and email programs which almost do too much and take a long time to get where I want to go. Lots of features, but the accessibility to those features stinks. And then there’s the bare bone cheapie programs which don’t do a whole lot at all. You can work with them for what they are, but you’re left feeling dissatisfied that there has gotta be something more.

Our continual effort at Soffront is to provide both a very functional and accessible CRM, marketing and customer service program at a great price where you can control your customer management from one-screen and see everything you need to see for that customer right there in front of you.

Likewise for our email marketing programs – we know marketers, like salespeople, are busy folks and they want to put an email program together quickly because after this deadline another one is coming up right behind it.

Our master chef and CEO, Manu Das, has spent years perfecting the balance between just enough and not too much as far as our product goes. And where you’re happy to pay the bill because you’re getting a great plate of CRM, Email marketing and service at a great price.

And the dish isn’t done – we continue to spice up our offerings and change things around if we find customers saying, “There’s too much cilantro in my CRM,” or “Can I have fries with my email marketing?”

If you’re not already a satisfied, returning customer you know, if not, give us a try at

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