Category Archives: CRM Tips

It’s good when Sales and Marketing Talk

I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, … Continue reading

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Getting the Most Out of Your CRM System

I recently read an article that explains why so many companies eventually abandon their CRM software. Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new … Continue reading

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How to Avoid the Biggest Risk in Selecting a CRM System? A CRM system typically covers customer facing functions that includes sales, customer support, and marketing. Each function has its own unique characteristics and needs. The Sales Automation part of … Continue reading

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Four Proven Benefits of Integrating CRM and Knowledge Management

Combining knowledge management with CRM is always a smart choice. A truly integrated system that leverages customer intelligence with organizational knowledge leads to sustainable competitive advantage. Accomplish increased productivity. While responding to customer requests in CRM, your employees can have … Continue reading

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What Everybody Ought to Know About Customer Self Service

Studies indicate that self-service can reduce your support costs by up to 70% and yet provide value to both your business and your customers. A 24×7 online self-service solution will lower your support calls, emails, and routine repetitive questions. This … Continue reading

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Integrating Customer Service and Engineering – Seven Key Benefits

Effective customer service keeps customers happy and improves your ability to keep them as a customer. In today’s fast moving business environment it is important to provide customers with timely support when problems occur. You may be solving customer problems … Continue reading

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Three Tips for Short-listing SMB CRM Vendors

Small to medium sized (SMB) companies have many choices of CRM software options, yet choosing a solution that actually meets their needs is a tremendous challenge. SMB have needs that are as great as any large company but often do … Continue reading

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