Category Archives: Marketing
I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, … Continue reading
Blogs can be an inexpensive yet effective way to reach, not only your current customers, but potential ones as well. More than 57 million American adults read blogs on a regular basis and, as a result, 52 percent of those … Continue reading
A web form is an HTML form on a web page that lets visitors enter their information. A visitor may, for instance, want to subscribe to your company’s newsletter by entering their email address and any other data you wish … Continue reading
SEO is the abbreviation for Search Engine Optimization. SEO is a process that involves a highly detailed internet marketing action plan to help increase your company’s website rankings within a search engine. These rankings are referred to as “natural” or … Continue reading
Advertising can often seem like a hit or miss proposition. Even among the advertising experts, success can be difficult to predict. You see, there’s no established formula that guarantees consistent results. If the professionals have trouble creating effective ads, how … Continue reading
I recently read an article that explains why so many companies eventually abandon their CRM software. Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new … Continue reading
Recently, we released a refresh for the email campaign app in our Small Business CRM. Here’s a video showing off the new features.