Category Archives: Process Improvements

It’s good when Sales and Marketing Talk

I’ve been doing marketing communications for over 20 years now. Typically, sales will use a CRM to manage leads and marketing communications will use an email program to send out an email blast or part of a regular interval campaign, … Continue reading

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Lead Management: The Art of Conversions!

Brand building spreads the word, finds you potential customers, helps you connect and creates the awareness. But, conversion of those potential leads is a completely different ballgame.

You need a lead management tool to better track and nurture your leads. A good lead management tool provides a marketing automation campaign to send out targeted messages to the targeted leads. Continue reading

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Do you have a winning team? How do you know?

You love winning, you take risks and are used to getting what you want. But, how do you know your team is a winning team? Learn five signs of extraordinary team and the key which allows the winning team to be a winner, one time and every time! Continue reading

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Don’t Cold Call: Here’s why

For certain businesses, cold calling is still the most efficient way to win new business. But, what if you are trying to sell small ticket items? What if you are trying to sell to a large population? Then cold calling may not be the most cost effective way to get new customers. Continue reading

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Have You Ever Missed a Birthday?

Stay on top of everything. Make your impression by using tools to help you get organized and be more productive. Work smarter, not harder and be at home for dinner with your family. Soffront CRM keeps you happy and well liked at home and at work. Continue reading

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Soffront is Sprinting with Scrum

Even the creator of the scrum process, Jeff Sutherland, would not have anticipated the current popularity of Scrum today when he invented it in 1993.  Jeff borrowed the term “scrum” from a study published in Harvard Business Review in 1986, … Continue reading

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