What is SEO?

SEO is the abbreviation for Search Engine Optimization. SEO is a process that involves a highly detailed internet marketing action plan to help increase your company’s website rankings within a search engine. These rankings are referred to as “natural” or “organic” because the results are not paid for by your company. For instance, when you search for a certain phrase such as “Best pretzels in Boston,” the highest ranked links listed on the search results page are backed by a good SEO plan and will attract more visitors.


SEO Optimization Techniques

There are many different methods you can use and implement on your website. When considering SEO implementation, many companies start optimizing on-page factors. Some on-page items you can optimize include:

  • Adding specific keywords or search terms you think your customers would search for pertaining to your industry;
  • Coding of HTML links, image tags, h1, h2, h3 tags, etc.;
  • Editing content to make it readable by humans, as well as search engines;
  • Adding specific company information such as your name, address, and telephone (NAP).

Another SEO tactic is to promote a website in order to increase the number of backlinks, which are links that lead to your site.

Search Engine Algorithms

While there are different techniques out there, you also have to take into account that every search engine is different and will process your website’s information differently. This is a result of each search engine’s algorithm.

Those who work in the industry employ a wide variety of different strategies that may actually change from time to time according to each search engine’s algorithm updates. Algorithms may favor one strategy over another. The rules of each algorithm update can change quickly, so it’s best to leave SEO to the professional SEOs (“search engine optimizers”).

There’s More to Search Engines Than Google

Google isn’t the only search engine. There’s also Bing, Yahoo and other directories that factor into how well your company has planned its SEO. Social media has also quickly grown and is factored into SEO these days. As technology becomes smarter, modern-day SEO has put more emphasis on trust and credibility within a website. Your website, for instance, will be more trustworthy if you have:

  • Unique, readable, original content;
  • Many backlinks from trusted sources;
  • Social media mentions from credible accounts.

The methods and techniques of SEO can be very daunting and complicated. This is merely a modest outline of what SEO is and what it can achieve. But we believe this basic information can help you take a more proactive approach in implementing your next internet marketing strategy and get your company’s website to rank higher in search engines.

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What Makes Good Advertising?

Advertising can often seem like a hit or miss proposition. Even among the advertising attractiveexperts, success can be difficult to predict. You see, there’s no established formula that guarantees consistent results. If the professionals have trouble creating effective ads, how can you, the business person, recognize the difference between good and bad advertising? Fortunately, with a little common sense and some simple observation you can be your own expert.

Essentially, advertising is a simple process. It’s merely a form of communication, and as interestingsuch, must communicate something—usually a message the advertiser intends you to receive. And that message is usually simple as well: Buy the product.

Of course, a good ad has to attract your attention and get your interest before a message can be delivered. But it’s the message that is the purpose towards which everything else leads. So ask yourself, “What is the message I want to communicate?” That’s what your ad should be all about.

Most successful advertisers try to stay away from “gimmicks” and “come ons,” that can understandsometimes be more deceptive than convincing. With social media and near limitless sources of online information, today’s consumers have become extremely savvy shoppers. A straightforward approach can go a long way towards credibility and gaining trust.

Once you find the right message, remember that you still need to deliver effectivethat message. A good ad takes a basic message and makes it interesting, gives it impact, while keeping it easy to understand. If you have a message worth communicating, and you can deliver it in an appealing manner, you’re on your way to producing effective advertising and promotion.

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Getting the Most Out of Your CRM System

ImageI recently read an article that explains why so many companies eventually abandon their CRM software. Whether you’re a first-time buyer or changing to a new brand, it’s an issue worth considering before you make a commitment to a new or different application. And if you’re one of the many companies struggling with your current CRM system, you might want to examine your difficulties before giving up on CRM altogether.

One of the most serious mistakes an online marketer can make is to assume the Internet can do all the work for you. The web is a marketing tool, not a marketing substitute. The same goes for CRM software. When performance falls short of expectations, it’s easy to blame the software. While it’s possible the software may be at fault, you might also consider that a well-designed CRM application is much more than an extension of the sales team’s address book. A fully functioning CRM should be fully integrated into all of the business processes used to serve your customers.

Success or failure of your CRM system also depends on how committed management is to implementing a complete and workable adoption of the application you’ve chosen. CRM can be a robust and powerful piece of software when it’s applied to its full capacity. The danger lies in neglecting its potential and allowing your CRM software to become an “over-glorified address book.”

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Customer testimonial: Business Edge Coaching

In this video, Nagui Bihalek from Business Edge Coaching talks about Soffront Small Business CRM. For more information, click here.

To find out how we can help you similarly in your organization, call us at 1-800-SOFFRONT or email us at marketing@soffront.com.

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Customer Testimonial: CASO

We love to hear from our customers. In this video, Kelsey Murray from CASO talks about Soffront Enterprise CRM. For more information, visit http://www.soffront.com.

To find out how we can help you similarly in your organization, call us at 1-800-SOFFRONT or email us at marketing@soffront.com.

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Customer Testimonial: Commercial Works

We love to hear from our customers. In this video, Greg Clark from Commercial Works, a leader in workspace solutions talks about Soffront Small Business CRM.

To find out how we can help you similarly in your organization, call us at 1-800-SOFFRONT or email us at marketing@soffront.com.

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How to Avoid the Biggest Risk in Selecting a CRM System?

A CRM system typically covers customer facing functions that includes sales, customer support, and marketing. Each function has its own unique characteristics and needs. The Sales Automation part of the CRM is generally viewed as a management tool to track sales leads, monitor sales people’s activities, view sales pipelines, assess sales opportunities, and generate sales forecasts.

While Sales Automation is a great tool in concept, the reality can be quite different. The key factor is whether sales people will use the CRM system. This is the biggest risk in selecting a CRM system – poor user adoption by sales people.

In this white paper, we will explore what contributes to the poor CRM adoption by the sales people, how to avoid selecting a CRM system that increases the risk of poor user adoption, and what criteria you should consider in choosing the right CRM solution.

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